CARLING GROUP OF COMPANIES LEADERSHIP
Before working on the "professional services side" of the health care marketing industry, Didi spent 11 years on the "client side," having worked her way from Field Sales within Wyeth-Ayerst (now Pfizer), to Managed Markets Sales at AstraMerck (now AstraZeneca), and eventually to Marketing at Dura/Elan Pharmaceuticals and Allergan Pharmaceuticals. Most notably, Didi had marketing oversight and responsibility for the US launches of ALPHAGAN® P and RESTASISreg;. Didi has helped to strategize and execute nearly 50 brands.
/ Chief Creative Officer
Sherri has 15 years of creative leadership experience in health care advertising, including a deep background in Medical Aesthetics and Medical Dermatology. At Carling, she has served as creative lead on the launches of Cosmederm's Refinity® Skin Science product line and Merz's injectable portfolio. Prior to joining Carling, she served as the creative lead on several cosmeceutical product launches, including Stiefel's Revaléskin® and Obagi Medical, and worked on brands for ALPHAEON, KYTHERA, Suneva, Regenica®, and Allergan. On the Medical Dermatology side, Sherri worked on Stiefel's topical steroid portfolio, and various other brands for Stiefel, SkinMedica®, and Galderma. Sherri is a strategic thinker who always keeps her audience top of mind. For her, a brand's strategic imperatives must connect to the creative solution and vice versa—in the end, the creative should always help move the needle.
/ Head of Client Services, London
Gerry has almost 30 years of integrated, cross border, cross discipline, and through-the-line advertising/marketing experience on both agency and client sides, and in the UK, across Europe, Canada, and the United States. Although she started her career within FMCG products and retail, Gerry has spent the last 17 years focusing on the pharmaceutical industry with experience in Rx, DTC, and OTC across a range of therapy areas including dermatology, diabetes, health & beauty, medical devices, metabolics, neurology, oncology, oral care, pain management, psychiatry, thrombosis, urology, vaccines, and women's health.
/ Creative Director, London
Jon brings a wealth of experience stemming from two decades in advertising and promotion, in both consumer and health care, to his role as creative director in Carling's London office. As creative director of both Havas Life and Health4brands London, he was instrumental in producing disease awareness campaigns, pre-launch, launch, and post-launches for a multitude of health care brands both on and offline. Skilled in management and production of film, sound, and digital, Jon is experienced in positioning, and developing and leading creative client workshops. A calming influence, Jon is a respected mentor who forms rapid and strong understandings with colleagues and clients that become long-lasting, trusting partnerships. Jon delivers business-changing creative through innovation and disruptive thinking.
/ Senior Vice President, Client Services
With more than 15 years of pharmaceutical advertising experience, Amy has core competencies in strategic planning, US and global product launches, professional promotion, direct-to-patient programs, and tactical execution. Her expertise lies in disease states specific to dermatology, diabetes, immunology, oncology, ophthalmology, and women's health. Amy has worked with global pharmaceutical enterprises such as Astellas, Bayer, Merck, and Valeant. She served as the strategic lead for the launch of OrthoNeutrogena's Retin-A Micro® and Refinity® skin care line's direct-to-consumer marketing campaign. Amy was also an integral part of the launch of Oracea for CollaGenex and the relaunch of BELOTERO BALANCE® for Merz.
/ Vice President, Client Services
Grace has 12 years of experience managing large‑scale health care and biotech clientele. She specializes in consumer marketing and agency account management in the areas of aesthetics, dermatology, spinal surgery, chemistry, and diagnostics. Most notably, as associate manager for NuVasive, Grace provided strategy and execution for all new product launches and line extensions. With corporate and employer branding at the heart of her talents, she always strives to communicate the essence of an organization through tangible and engaging brand campaigns.
Lacey Jae Christman
/ Creative Director
Lacey began her career in NYC at Spiegel, putting leading fashion brands on display in the digital space while keeping an eye on all things beautiful. She quickly realized her true passion—to improve the lives of people through the products they use and choose, and she shifted to the wellness space working for Publicis LifeBrands Medicus, Grey Group, and Saatchi & Saatchi Wellness. She has launched and worked on many US and global brands with clients such as Eli Lilly, Pfizer, Abbvie (formerly Abbott), Ipsen, Santen, Valeant, and Ortho Dermatologics. Lacey has experience in Women’s Health, Men’s Health, Diabetes, Rheumatology, Oncology, and Dermatology. Lacey is a hands-on leader in creative concepting and strategy development. She has an extensive understanding of marketing and brand objectives, consumer needs, and the value of effective communications.
/ Creative Director
Jim has over 15 years in consumer and health care agency experience. He has been in the health care arena since 2004 and has launched and worked on many US and global brands with clients such as Abbott, AstraZeneca, Bard, Baxter, Covidien, Durata, Phadia, Salter Labs, Shire, TAP Pharmaceuticals, and Upsher Smith. Jim brings his years of creative direction, fresh conceptual idea generation, and eye for detail to every project; this helps ensure alignment with the overall communications strategies on every brand. Jim’s drive for excellence has helped him earn praise from his peers, winning over 200 awards in the consumer and health care fields. His energy, strategic thinking, and creative solutions continue to bring award-winning work into the health care advertising space.